Ten ways we'll make it famous together.
Our overall promise is that we’ll bring big ideas, drive big coverage and put big heart into everything we do for you.
IN IT TOGETHER
We will work collaboratively as part of your extended team and get right under the skin of your business and your wider industry. We can discuss the best way to make this happen – it might be someone working from your office at agreed points, an immersion trip to your head office. Whatever it is, once we’re in, we’re all in.
We’d like you to treat us like a partner and update us regularly. Share any insights, data or information that will help us be better informed about your business. Share benchmarking and clear goals as well as challenges and opportunities. This will make it easier for us to advise you and to focus on the correct strategy.
BEST TO BE BRIEF
We will provide the best work if we have a great brief right at the earliest stage of the project. We have a multitude of skillsets that can help to build the creative process. If you’re time-poor, or need help getting your objectives clear, then we’ll work with you on this.
We’d like you to provide clear direction with as much comprehensive information and objectives at the start of the project as possible. A topline timeline and a budget at this stage will also help us to come up with the right strategy and ideas more quickly.
We will work hard to innovate and deliver the best and bravest creative ideas to make your business famous. These ideas will be rooted in proper insights with a clear focus on the outputs. We will not present ideas to you that we haven’t first sense-checked with our trusted contacts and/or your target audience.
We’d like you to keep an open mind and trust that we’d never bring you something that hasn’t been thoroughly considered.
LET’S PUSH EACH OTHER
We will challenge you, help you look outside the box, share our knowledge and constantly be looking for ways to set you apart from the competition.
We’d like you to help us be a better agency. Give us proper, regular feedback – good and not so good. When it’s good, it’ll inspire us to be even better. When it’s not so good it’ll challenge us to learn and adapt - and be better.
We will be efficient in our delivery but we’ll also ensure that we think things through properly so that when we deliver work it’s right the first time. We will also manage your expectations and be honest with you if we don’t think timings are achievable.
We’d like you to give us achievable deadlines – at least two weeks to respond to a brief. Whilst we can work reactively, the best ideas will benefit from some breathing space.
We will aim to build in plenty of time for an approval process but will appreciate some flexibility on occasion. We’ll also be mindful of the challenges you face.
We’d like you to provide approval within agreed timelines to help us stick to plans and maximise all opportunities.
We will always be determined to go one step further for you, but any changes in brief or additional bits of activity may affect the budget we’ve agreed. We’ll send you regular reports and resource updates every month and we will also flag any over-servicing asap.
We’d like you to read our resource updates and work with us to find a solution to over-servicing that works for both of us.
WE GO THE DISTANCE
We will agree outputs with you, then we won’t stop until we achieve them. Even if this means that we sometimes need to rip it up and start again. We’ll evaluate and let you know when things are going well but importantly we’ll also tell you when they’re not – and what our solution is.
We’d like you to also be in it for the long haul and trust that we’ll always work hard and smartly to deliver results for you but sometimes things will not go to plan. You’ll trust us to solve problems and turn things around.
MONEY ON OUR MINDS
We will manage your money carefully to the last penny. This means we’ll negotiate best costs and will provide you with a monthly breakdown of all expenditure.
We’d like you to provide us with budget approvals and PO’s as soon as activity is agreed and pay us on time.
We will set ambitious but realistic KPIs in partnership with you plus we’ll constantly evaluate and provide you with analysis of results.
We will also offer you added value by keeping ahead of trends and innovation and providing commentary on what these could mean for you.
We’d like you to work with us to agree ambitious but realistic KPIs plus you’ll keep us abreast with any innovations and new opportunities within your business.