We've won three new clients!
Good things come in threes at Wire as we're delighted to announce a triple win of new clients. We'll be leading on a variety of campaigns across multiple disciplines for Highlands and Islands Enterprise (HIE), Edinburgh Tourism Action Group (ETAG) and Beatson Cancer Charity.
Having been appointed as a supplier to HIE’s Marketing and PR services framework in September, we then went on to win a competitive tender process to take on integrated marketing for the organisation’s innovation services - we'll be leading on creative, PR, and digital strategy for the offering throughout the year, driving engagement with the service in the region.
Meanwhile, adding to our impressive range of tourism clients including ScotRail and Marketing Edinburgh, Edinburgh Tourism Action Group (ETAG) has employed Wire to lead on wider media and stakeholder engagement strategy.
Finally, proving three is never a crowd, one more win comes in the form of Beatson Cancer Charity, who has appointed us as their project-based creative agency – leading creative conception and delivery of an experiential Christmas campaign to be launched in the coming weeks.
Gillian Galloway, Head of Innovation at Highlands and Island Enterprise (HIE), says: “Innovation is the development and commercialisation of new ideas for products, services or processes, and is what drives business growth. It is important therefore that we inspire businesses across the region about the benefits of innovation and make them aware of the support we can offer. That’s what our contract with Wire is all about. Their creative abilities should make this an interesting and engaging campaign and we very much look forward to it taking shape.”
Robin Worsnop, Chair of Edinburgh Tourism Action Group (ETAG), says: “Given Wire’s in-depth knowledge of Edinburgh as a visitor destination, they were the natural choice to undertake this engagement project on behalf of ETAG.
“As the UK’s most popular destination outside London for international visitors, tourism is one of Edinburgh’s biggest economic drivers. With that success comes the responsibility to ensure that future growth is effectively managed and sustainable. Wire’s remit will focus on raising awareness of the collaborative work underway across the industry, educating stakeholders and residents on the wider positive impact of tourism in making Edinburgh one of the best places in the world to live, work, invest and study - as well as visit.”
Kirstin Anderson, Head of Communications and Marketing at Beatson Cancer Charity, says: “We are delighted to be working with Wire on our Christmas campaign. With an imaginative and creative approach, they have really shaken up our traditional campaign, turned it up a notch and made the Bauble Appeal unmissable in our communities. Their support to help us tell the Beatson story truly means we can help even more patients and families affected by cancer.”
Lee Beattie, Strategy and Culture Director at Wire, says: “2017 has been a stand-out year for Wire. New team members, new clients and brand new services mean that this has been our most successful year ever. Much of that success has come from changing our business model last December to become more channel-neutral. As an agency, what defines us is being driven to ‘make it famous’ for our clients in interesting, effective ways –without being restricted to a particular medium. We push for big ideas and keep an open mind about where they live.
“Our latest client additions are exciting because they’re ready to create unmissable work with us; big, multi-platform stories that bridge media, social and real-life. We’re looking forward to what’s to come”