Our Approach

At Wire, insight meets imagination. We call it ‘unconventional wisdom’.

Data, consumer behaviour and future trends all become a bit more exciting and relevant when curiosity and a healthy dash of rebellion are added to the mix.

That’s why our agency has Clever, Creative, Famous teams working in constant collaboration, creating marketing that’s salient, stand-out and successful. Limitless in possibility, but rooted in purpose.

Services

Clever.

Clever.

Efficiency is doing things right. Effectiveness is doing the right things. We pride ourselves on doing both. But to get the balance right, you’ve got to be Clever.

That’s why we make sure that insight and evaluation don’t sit separately to our campaigns – instead it’s built in from the start and central to all we do.

Business goals, consumer behaviour, penetration, innovation, reach and engagement; these measures of success are constantly interrogated, monitored and optimised.

A simple move that’s very smart.

Insight

Insight

We are inquisitive and curious; naturally we ask a lot of questions. Research lies at the heart of every one of our campaigns. Intelligent insight gathering helps us to tailor our messaging and then map out the customer journey.

Strategy Planning

Strategy Planning

Every campaign needs a roadmap, otherwise it’s all too easy to get lost along the way. Using our strategic insight, we map out the journey, identifying the most effective touch points upon which to hang our ideas.

Evaluation

Evaluation

We set ambitious goals from the get go, and using qualitative and quantitative tools, continually analyse performance to appraise our approach to solving the problem.

Creative.

Creative.

Just because something’s a good idea, it doesn’t mean it’s the right idea. Our trademark 360 approach means that our Creative department constantly benefit from Clever insight and Famous marketing, meaning we’re able to create the ‘right type’ of disruption. No meaningless noise, no instantly forgettable stunts. Instead we’re impactful and imaginative again and again, whether it’s reactive news creation, or digital content. 

Ideation

Ideation

Successful campaigns are interwoven with strong, consistent and relevant themes; themes which shape what you say to the audience and how you say it – a bit like storytelling. Our Creative team put their heads together to craft that red thread before deciding on ways to make your brand story jump off the page and grab attention.

Design

Design

From fully developed brand identity and website design to email marketing, print and point of sale; we create impactful assets for cut through, both on and offline. 

Innovation

Innovation

A bunch of geeks at heart, we love new technology; from apps and chat bots to virtual reality, we’ll always think outside the box when solving customer problems.

Content creation

Content creation

From video production, animation and photography to memes, GIFs and kick-ass copy, everything we create has the customer at its heart. 

Famous.

Famous.

Creating excellent content means nothing without stand-out marketing to support it. Using it to convince and convert people is much more difficult. It takes brilliant contacts, gifted storytellers, a great eye, the ability to build the right relationships and an unrelenting desire to grab people’s attention.

Our team are show-stoppers, every one of them. Regardless of whether it’s paid, earned, shared or owned media, we know how to make our campaigns Famous. 

PR

PR

True to our roots, we do the basics brilliantly; from media engagement, crisis communications and issue management to hijacking the news agenda with creative thinking. Rest assured, we’ve got your back.

Digital & Social

Digital & Social

We’ll help you make an impact and start conversations in the online sphere. From content planning and community management to paid advertising and the ongoing evaluation of impact and engagement.

Experiential

Experiential

Bringing brands to life in the real world. From ideation and mapping the customer journey to implementation and management, we talk to audiences directly, interrupting the day to day with memorable experiences.  

Event management

Event management

From Scotland’s biggest music festival to the red carpet at the Scottish BAFTAs, we’re specialists at everything from production and promotion to red carpet management.

Influencer marketing and advocacy

Influencer marketing and advocacy

Brokering partnerships with the right people, brands and organisations, making them a mouthpiece for your message.