Case study

The sweetest job in the world

Mackie’s of Scotland

Mackie’s of Scotland was known for crisps and ice-cream, not chocolate, and sales were low. Our challenge: raise awareness and increase chocolate sales by 20% in a market crowded with big players like Cadbury’s and Mars.  

  • Seeding of our video, punchy media materials and placement of creative recruitment ads secured global media coverage and over 2500 applications from chocolate obsessed fans in Irvine, Scotland, to Irving, Texas.

    We saw 441K social media impressions and 3.2K engagements in the first week of the campaign, and as the brand became the flavour on everyone’s lips globally in just 24 hours, Mackie’s saw a dramatic 582% uplift in sales.