Susie Wolff is the most successful female in motorsport in the last two decades. For the last four years, we have been Susie’s retained agency responsible for creating partnerships with like-minded brands and sharing her inspiring story in quality international lifestyle media.
We began working with Susie when we were hired by her brother, an award-winning director, to promote his BBC Two Scotland documentary charting’s Susie’s journey to become an F1 Test driver for Williams. By transmission, we made the documentary one of the most talked about online and in the media, smashing its viewing figure targets and gaining a new network premiere. We also gained a new client in Susie and have worked closely with her ever since, building her reputation globally.
Most recently, we announced Susie’s retirement from F1 with a careful strategy to keep her in control of the story with a self-penned piece for Huffington Post. This was widely reported in key titles around the world as well as Trending on Twitter for hours.
Highlights over the last four years have included: