Order like a Belgian

Heverlee

Heverlee is an authentic Belgian Lager based on a historic recipe. The beer was rediscovered following research at one of Belgium’s largest abbeys. Nearly 1,000 miles away from the abbey, Wire was tasked with communicating Heverlee’s Belgian originality to Scottish consumers, while encouraging customers into bars to try the beer.

  • Coverage generated over 1.3 million opportunities to see, appearing in Scotland’s top print and digital publications. This sent beer lovers to bars in droves, with all participating bars running out of stock within one day of the offer going live.

    Our quest to get the pint into people’s hands in a fun and interesting way paid off, with bar managers reporting increased demand for Heverlee long after the promotion ended.