The sweetest job in the world

Mackie’s of Scotland

Mackie’s of Scotland was known for crisps and ice-cream, not chocolate, and sales were low. Our challenge: raise awareness and increase chocolate sales by 20% in a market crowded with big players like Cadbury and Mars.  

  • On a low budget we secured an impressive OTS of 894,438,766 (+120% on target), 441K social media impressions and 3.2K engagements in the first week of the campaign. 

    We saw the brand become the flavour on everyone’s lips globally in just 24 hours, delivering a 582% uplift in chocolate sales.