To celebrate National Grilled Cheese Sandwich Day on the 12th of April, Graham’s the Family Dairy put cheese lovers to the test with the Ultimate Cheese Stack Challenge. 8 layers of delicious, gooey, cheesy sandwiches piled high to make the biggest stack ever made in Scotland. A year’s supply of cheese awaited stuffed diners who polished off the stack in under 15 minutes.
For one day only, we partnered with Nic’s NYC Deli in Glasgow and Meltmongers in Edinburgh to put Scotland’s biggest ever cheese stack on the menu. We promoted this with media coverage and bespoke digital content across Graham’s social channels and by engaging with top Scottish food influencers, encouraging them to take on the cheesy challenge.
Coverage generated over 1.3 million opportunities to see, appearing in Scotland’s top digital publications and was shared by numerous foodie bloggers and influencers – a grate result!